Monday, February 14, 2011

Suckered You But Not Your Friends

Radiohead continues its innovative surprise attack album releases with today's news of The King of Limbs. The new full-length is digitally released on Saturday (?!), but there will be specially packaged editions for the hardest-core fans that will come out this May.
Radiohead has moved away from the "pay what you want" model that they used for their 2007 album "In Rainbows," but they retain some of that campaign's innovative marketing tactics. The album will be packaged as a high-end collectable item for fans and the quickly distributed digital release will help to combat unofficial leaks. An extravagantly packaged version of the record will be issued, including two clear 10" vinyl albums, a CD, special artwork and more. A digital-only presale version of the album will also be made available.
Pre-order here. What is known about it?

No comments: