Tuesday, August 31, 2010

The Times Had Already Changed

The Wilderness Downtown - an extraordinary new interactive video by Arcade Fire set to their tune We Used to Wait. It's extraordinary on several different levels. It uses the power of HTML5, Google Chrome, and Google Maps to deliver a visual experience unlike any other yet experienced in the post-Music Television world. It's gimmicky, but it's not a gimmick. Thematically the "video" fits the song and really the entire Arcade Fire album The Suburbs. Fantastic.

Close your other programs and open Chrome if you're not already using it (Firefox would likely work too). MTV be damned!

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