You Do It To Yourself, You Do

To me, MTV became irrelevant with the 7th season of Real World vs. Road Rules. Don't even get me started on their programming today (I would likely throw out phrases like bottom dwelling and soul suckers.)

Well, today I'm reluctantly giving kudos to MTV for launching MTV Music online this week. Get this novel concept: MTvM will show music videos.

Wait.

Give that some time to percolate.

Music videos.

On MTV.

Music Television.

Music Television Music.

Hmm, nobody said they were brilliant. Nonetheless, kudos to getting back to basics. The site is nice and simple, void of all the ridiculous noise of mtv.com that made watching videos impossible. I've embedded one of my favorite videos just to see how it works. Enjoy.

Radiohead |MTV Music