Friday, September 13, 2013

Want To Change The World?

Chipotle - yes, the burrito fast-food joint - has released a video featuring Fiona Apple covering Willy Wonka's Pure Imagination. Chipotle wants the take-home to be that industrial meat is bad and scarecrow cooking is good.  However, the "film" is animated gold and more on point the song is a beauty. Apple's rendition is cinematically haunting and gorgeously produced.

Chipotle has also released an iOS game too. They must be pretty serious about this meat thing.

iTunes (song) | iTunes (app)

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