Wednesday, October 15, 2008

Because Down Is The New Up

I thought some might be curious to know how successful the "pay anything you want" experiment for Radiohead's In Rainbows was.

According to Warner Chappell, total sales figures for the experiment were more than the total income from Radiohead's previous release, Hail To The Thief. While a large percentage of people paid nothing, enough people paid something to make the experiment worthwhile and a "material impact" on Warner Chappell's bottom line.

No word on if they will do it again in the future. Read the full rundown if you're so inclined.

1 comment:

Doug said...

The story behind Radiohead's marketing experiment is very interesting. Does it signal a new avenue for anyone to distribute music? not too sure yet but I find the prospect very exciting.