When You Try Your Best But You Don't Succeed

I cannot understand why bands raise expectations so impossibly high for their next release. Sure, maybe lots of people will go out and buy/download it in its first week to inflate first week sales, but in the end, if you can't meet expectations, don't you just piss off your fans?

The latest:

"In order for us to get excited about a new album, we have to have one song that we feel like everybody has to hear ... before we die, otherwise we'll be terribly depressed," Martin said. "So luckily with this new record we're going to make, we have that one song."

"I can't tell you about it, but it's basically genius," he joked.

Yep, that's Chris Martin of Coldplay "joking" about how great one song on their new album will be. Come to think of it, isn't that downplaying expectations? "We have one great song on the new album. The rest will sound like Fix You." Hmm.